There are times we must speak and tread softly, and I am a big believer in being non-confrontational most of the time. But what I find is that some people are so concerned with being non-confrontational that they lose their assertiveness. That is not so good for their self-esteem, or their relationships with co-workers, family and friends. Often times it invites others to treat you like a doormat. Please don’t get in the habit of avoiding all conflict just for the sake of ‘avoiding conflict’.  We sometimes need to be assertive, without actually being aggressive.  I have an ebook and a coaching program that can help you make the difference.  🙂