1 – Remember that people only have your words, phrases and punctuation to try to understand and ‘feel’ your meaning in text, so choose them carefully. Be concise and not too emotional. Stick to the point of the correspondence.

2 – Do not use CAPITALS as it looks like you are SHOUTING.

3 – Do not write emails that are too long, as email predominantly is used for quick communication, especially in North America.

4 – Use the Subject line wisely, so people can understand exactly what the email is regarding. In sales (and spam mail), asking an intriguing question in the subject line is a common technique to get people’s attention.

5 – When finished, review your email and ask yourself if the tone of your email sounds personal or professional, and does this match your intention, and the intended recipients’ expectations?