Question: What is most people’s favorite topic?

Answer:  Themselves!  Harvard Business School reports that “you” is
one of the top five selling words. Your listeners’ ears will perk up
when they hear you say the word “you” or “your” in your presentations
(this works in one-on-one conversations, too). In our workshops and
coaching sessions, we refer to this as the “You Factor.”
Increase your “You Factor” and you will increase your group’s attention
and retention of your ideas.

Here are a few examples of how it works:

Instead of saying: “This plan saves an estimated $10,000 each year.”
Say: “This plan saves you an estimated $10,000 each year.”

Instead of saying: “Forty percent of the population will contract heart disease.”
Say: “Forty percent of you and your loved ones will contract heart disease.”

Instead of saying: “This will significantly impact the bottom line.”
Say: “This will significantly impact your company’s bottom line.”

Instead of saying: The four areas I will discuss today are . . .”
Say: “The four areas you will learn about today are . . .”

Review your presentation notes and ask yourself: “Where can I add impact
and connect better with my audience by using the “You Factor”?
Remember… It had to be YOU!

Reprinted with permission from David Greenberg’s
Simply Speaking, Inc. 1-888-773-2512 or 404-518-7777
http://www.davidgreenberg.com