My wife is a big fan of Starbucks. When asked, she says she has no problem paying a little extra (compared to other leading coffee shops in Toronto) for the better tasting coffee (in her opinion) and the proper customer service. I found this video of Starbucks Customer Service online. No it’s not in Toronto and yes it seems like a Starbucks PR vid, but anyway, take a look and a listen to how the manager explains his version of customer service.  What do you think?