This was a valid question given to me recently by one of my coachees. At first NLP can seem (and sound) daunting and scientifically complicated, but I can help you simplify it and use it everyday.

First of all, NLP stands for Neuro-Linguistic Programming. If you are thinking “brain-language training” you are correct. NLP assists in re-programming or re-conditioning your sub-conscious responses to certain words and situations. Actually it has been around for a while in the coaching world. Richard Bandler and John Grinder founded it in the mid-seventies, heavily based on hypnotherapist Milton H. Erickson’s work.

Do you know the name Anthony (Tony) Robbins? This self-help life coach and motivational speaker (although he hates to be called that) uses the same techniques, but calls them neuro-associative conditioning. I remember seeing Tony Robbins live at a Toronto conference last year. He was amazing, and certainly knew how to ‘condition’ the audience with excitement and energy!

Okay, history lesson over – here is the NLP lesson for today:

…because…

This pattern is useful to help influence, persuade or sell things. Why? Because we are conditioned since childhood to believe whatever answer comes after ‘because’ must be the truth. Think about your childhood. When you did not know an answer to a question, you asked your parents, your teacher, your religious leader. When you asked Why… they answered Because… and it was good enough for you. So even today, as an adult, we are still conditioned to accept the reasons given after this key word as truth. Here is an example of it in use:

Taking your communication skill-set to the next level is beneficial to you because you are aware of the strong need for soft skills in today’s workforce.

OR

Because you know excellent personal communications will benefit your career, you will sign up for Ric’s communication training immediately. (ha ha!)

That is it for now. This is just one example of an NLP word-pattern. As we go along I will introduce more to you, or you can do some research on your own. Now go and practice your new pattern-word on someone, and please check out the coaching programs on this site if you think it will benefit you or someone you know.

Thank you all!

PS – for those of you using English as a second language, I have almost finished creating a new ebook on English idioms, and how to use them wisely. Stay tuned for this new resource.

Thanks again to all of you!